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The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage.

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:

· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair

When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.

Product Details

  • Paperback: 288 pages
  • Publisher: Currency; Reprint edition (April 18, 2017)
  • Language: English
  • ISBN-10: 1101903619
  • ISBN-13: 978-1101903612
  • Product Dimensions: 5.2 x 0.6 x 8 inches
  • Shipping Weight: 7.2 ounces

Customer Reviews

Book title should be "The Art of the Hustle" FANTASTIC Book! Great Insights! Will read over and over!

 on March 9, 2017
By Jordan Hier
Such an amazing book with great content that can be applied to any circumstance. Your true power is coming up with an idea, finding out how to make an attempt while looking for the big lesson in the success or failure and then trying again. An “overnight success” is definitely not made over night. Rather it’s made over many years of failure, long nights, empty pockets, along with many other things. Daymond John is an incredible entrepreneur that is an inspiration to many.

Stories of How Having A Power of Broke Mindset Can Lead to Success!

 on April 21, 2017
By Steven Woloszyk
I’ve been on a little binge lately with reading books written by the investors of The Shark Tank. I started with a couple of Mark Cuban books and I recently finished up this one by Daymond John.

Tuned up my mindset.

 on April 2, 2017
By Amy Biddle
Every morning before I start work I read. Sometimes I read for 10 minutes, sometimes for an hour. This book has provided me with some incredibly valuable tips about running my own show, and making good business decisions. You know that over-used quote from Jim Rohn, that you’re the average of the five people you spend the most time with? Reading Daymond John’s book I felt I was there with him as he shared his own story and stories of others he’s helped. I read books that help me with my mindset. So this is one I’ll return to for a tune-up.

A good read

 on April 14, 2016
By David S. Saunders
I suppose if you’re going to be on a show like Shark Tank and not already have a library of how-to books and autobiographies to promote yourself, you should write a book and promote yourself. I respect that. When I read this book, that’s the kind of vibe I get. There’s nothing incredibly profound in here but there is good solid advice and perspective from someone who is done well for himself by seeking out an opportunity and making more smart decisions than bad ones. I love that sort of thing and I enjoy reading books about people who do it. Again, if you are expecting some sort of profound thunderclap moments that will solve all of your problems and help you achieve the business success that you’ve been struggling with for so many years, spending money on a book is probably not your solution. In fact, if you are struggling, I think an underlying message of this book is that buying this book right now isn’t a smart play for your bucks. Buy it later.

Daymond Produces Another Hit

 on November 26, 2016
By Michelle Hill
Loved this book! As an avid fan of Daymond John, I gobbled this book up; couldn’t put it down. The stories Daymond shares with his readers are both relatable and inspiring. He clearly shows through the entrepreneurial stories of others as well as his own, that it doesn’t take a million bucks to start and sustain a business. Daymond gives readers hope that with enough determination and tenacity, they, too, can make a go of anything they have a passion to achieve.

Must Read!

 on July 26, 2017
By Nicole
I wish I had read this book before I sunk a lot of money into buying all these materials for my business. Doing research about the location you intend to business in, realizing you don’t need a million bucks to start up, working with what you have available, and making things happen when your back is against the wall. This book was a gemstone. I’m glad I read this book and I highly recommend this book to anyone who is planning on starting a business and even those who have an existing business.


 on September 26, 2016
By Max' Mom
This book was motivating for me. Frankly, with Daymond John’s determination, he would have been successful anyway. But I did love hearing about his mother leaving her job (with savings in tow), to make sure her son stayed on the “straight and narrow.” So much so that I have given away my copy to a mother who is working hard to motivate her son. I will be buying another copy. It is a quick read, but the stories resonate. I loved the story about the father who had retired and at the urging of his son, started a business building custom dog houses. The timing was just right for that type of business considering how much attention people are paying to their pets. While there are stories of people who have attained success, they are also stories about people who had to make it on their own.

John does a great job of putting the reader into an entrepreneur’s mindset …

 on June 21, 2016
Overall this book is worth the money. 4.5 out of 5 stars. This book could be slightly improved by featuring less case studies and instead diving deeper into the stories of entrepreneurs. Nonetheless, John does a great job of putting the reader into an entrepreneur’s mindset and channeling their creativity. This book especially resonates with people from low or working class communities. John comes from a similar background and shows different ways for people in those circumstances to grow a business.

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