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Amazon Price: $18.00 $14.40 You save: $3.60 (20%). (as of June 23, 2018 7:22 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability – if you know how to support the price you’re asking. 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Product Details

  • Series: the personal MBA master art of business
  • Paperback: 464 pages
  • Publisher: Portfolio; Reprint edition (August 28, 2012)
  • Language: English
  • ISBN-10: 1591845572
  • ISBN-13: 978-1591845577
  • Product Dimensions: 5.4 x 1.2 x 8.4 inches
  • Shipping Weight: 11.4 ounces

Customer Reviews

Breadth-Centric Approach Done Totally Right

 on December 14, 2016
By MakerMan
This book is broad and shallow, but impeccably indexed and thoughtfully curated. It’s also beautifully and concisely written.

Solid overview of principles / Not a replacement for an MBA

 on November 12, 2016
By Daniel Teeter
Pros: good overview of MBA principles, and a good read for anyone prior to an MBA (to help you understand what you are getting into, and inform your career recruiting decisions)

Great overview of business topics

 on November 14, 2017
Great book! Obviously it’s not a replacement for a 2 year MBA program, but it’s certainly worth a read before you drop six figures on a degree.

i love this writer’s style – no bull

 on February 11, 2016
By sunnydaysahead
oh how i wish i had read this when i started my business years ago. i read several books a month (used to read about 4 books a week!) and this one is one of my favorites of all time. SO MUCH info, simply put. i love this writer’s style – no bull, just simple, striaghtforward. i really really really wish i had known about it about 6 years ago but better late than never. essential reading. this is one of the only books i got from the library and then ended up buying it for my kindle even though i’d already most of it. it’s that good.


 on October 13, 2016
By Shnobz
A great book that briefly introduces a great deal of concepts about the business world. Great personal advice too. Short & concise format that helps the reader stay focused. I picked it up mainly for the chapter on value creation which I loved. I read the whole book in a week with great passion. I recommend it for anyone interested in general knowledge about the business world in easy language. This is a good start & it has many references for continued education if the reader chooses to do so. Also good as a general reference.

This is what an MBA covers

 on April 4, 2017
By shez
I teach MBA classes, he is correct and quite comprehensive, if he can add some exercises and problems to some of the chapters, like financial analysis, this book will become the one textbook MBA degree. It was a nice refresher for me. Great for entrepreneurs who need the application more than a piece of paper.

Congrats Josh Kaufman – This is a GREAT book

 on May 13, 2018
By tammykh1011
Best book I’ve read in 2017 and 2018. I read about 10 business books a year. This is an organized, easy to read book with go-to advice. Also, you can jump around as needed to get main points. The book is designed to facilitate you returning again to again to look at different topics. I’ve recommended it several people. The book is just smart. The quotes are priceless at the top of each chapter. I’ve already incorporated some of the general principles in the book to up my game.

If you want to make sure you’re smart, you will read this book

 on June 23, 2017
By Andrew Miller
This book is essential and it’s a crime this isn’t a required before applying for a job. If you want to make sure you’re smart, you will read this book. If you want to make sure you’re employees are smart and on the same page as you, you will enforce them to read this book. No exceptions

exploring the power of self-education

 on July 2, 2011
By Robinson Mertilus
I thoroughly enjoyed this book for its content and for its applicability.

a must-read for the personal understanding of starting running managing a business

 on July 21, 2013
By jl1977
this book has so much information that must be read for anyone who actually would love to run a successful business at a low cost and get it done right the 1st time. The content is a little hard to digest, but I am confident that reading this book over and choose one will make you successful at any endeavor in business that you choose to take on. It tells you about testing your market, it tells you about different types of business models and how to make them work. After reading this book I was actually able to come up with new business ideas and markets. I may be able to come into without even having a specific business in mind before I started reading the book. This book may not only help you, but you may be able to help others and profit by consulting them on their business models, making them successful as well, as you. I highly recommend studying this book to anybody who is even remotely interested in understanding business structures.

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