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  • The Personal MBA Master the Art of Business by Josh Kaufman A REVIEW
Amazon Price: $18.00 $14.56 You save: $3.44 (19%). (as of November 24, 2017 11:40 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability – if you know how to support the price you’re asking. 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Product Details

  • Series: the personal MBA master art of business
  • Paperback: 464 pages
  • Publisher: Portfolio; Reprint edition (August 28, 2012)
  • Language: English
  • ISBN-10: 1591845572
  • ISBN-13: 978-1591845577
  • Product Dimensions: 5.4 x 1.2 x 8.4 inches
  • Shipping Weight: 11.4 ounces

Customer Reviews

Great overview of business topics

1 helpful vote
 on November 14, 2017
Great book! Obviously it’s not a replacement for a 2 year MBA program, but it’s certainly worth a read before you drop six figures on a degree.

Has definitely summarized our startup accurately

1 helpful vote
 on November 18, 2017
By ThatSoftwareDude
Currently being 2 years into our startup, this book definitely highlights many pain points that we have seen personally and that are refreshing to see are not just issues that no one else sees. There is a ton of good content and what really drives the points home are the words from other big names in the tech and business industry who have been through the process as well. There’s very little technical content. You won’t be learning how to fill out legal forms. But you learn about testing and validating your ideas, interacting with your user base and knowing how and when to reinvent yourself as needed. Definitely recommended for anyone else that is thinking about or currently in their startup journey.

Great Primer Into Business

1 helpful vote
 on May 26, 2017
By D. Velasquez
The short concise sections were great. I’m mid-career professional in business without formal business education and this filled in a lot gaps. Also a good book for a budding entrepreneur. The book is a great segue into deciding what to learn about next.

An absolute must-read !

1 helpful vote
 on April 3, 2016
By Foster
This book has no doubt changed my life already. I’m about 3/4 of the way through it, and I can’t wait to finish it to go back and reference all of the sections that I highlighted and circled.

straight forward and easy understanding of what business is all about

1 helpful vote
 on February 21, 2017
By Amazon Customer
This book gives a clear, straight forward and easy understanding of what business is all about. Invaluable !


1 helpful vote
 on June 7, 2017
By Elf
I don’t think this book can really replace an MBA, but it’s a good book nevertheless if you need an overview of all things business.

Useful, levelled myself up, print useful as reference.

1 helpful vote
 on April 26, 2017
By jmsmcfrlnd
Great audio book, decided to get the paperback for reference.

Useful and concise foundation for business and life.

1 helpful vote
 on February 12, 2016
By Joel Hooks
This book covers a lot of ground, from practical financial knowledge to personal health and well-being. As a business owner, I “know a few things”, but having this book as a reference for the spectrum of important topics was very helpful.

Summary – this book is a great resource and worth purchasing

1 helpful vote
 on August 17, 2015
By Amazon Customer
Read this book on Kindle. The author makes an interesting point at the start of the book as to why a large number of MBA programs are vastly overpriced for what you get in terms of knowledge and then (not) opening doors into the top firms. I didn’t read this book continuously but dipped in occasionally until the book was completed. Kindle edition – author provides helpful links to his website for other readers to contribute under various subject headings. Sometimes I found it hard to read the book continuously as the vast number of subject headings can be overwhelming hence teh dip in/out approach. I came away with a very comprehensive reading list of other authors that are mentioned throughout. Summary – this book is a great resource and worth purchasing.

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