• The 5 parts to every business: THE PERSONAL MBA by Josh Kaufman
  • Josh Kaufman | Talks at Google
  • MainTakeAway: The Personal MBA by Josh Kaufman
  • The Personal MBA by Josh Kaufman | Five Big Ideas [Part 1]
  • The first 20 hours — how to learn anything | Josh Kaufman | TEDxCSU
  • Josh Kaufman, Author, The Personal MBA Masterclass
  • MainTakeAway: The Personal MBA Pt. 2 by Josh Kaufman
  • Josh Kaufman | 20 Hours to Learn Anything (Key Points Talk)
  • MainTakeAway: The Personal MBA pt. 3 By Josh Kaufman
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Amazon Price: $18.00 $14.74 You save: $3.26 (18%). (as of February 24, 2018 7:12 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability – if you know how to support the price you’re asking. 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

Product Details

  • Series: the personal MBA master art of business
  • Paperback: 464 pages
  • Publisher: Portfolio; Reprint edition (August 28, 2012)
  • Language: English
  • ISBN-10: 1591845572
  • ISBN-13: 978-1591845577
  • Product Dimensions: 5.4 x 1.2 x 8.4 inches
  • Shipping Weight: 11.4 ounces

Customer Reviews

Breadth-Centric Approach Done Totally Right

35 people found this helpful.
 on December 14, 2016
By MakerMan
This book is broad and shallow, but impeccably indexed and thoughtfully curated. It’s also beautifully and concisely written.

Has definitely summarized our startup accurately

2 people found this helpful.
 on November 18, 2017
By ThatSoftwareDude
Currently being 2 years into our startup, this book definitely highlights many pain points that we have seen personally and that are refreshing to see are not just issues that no one else sees. There is a ton of good content and what really drives the points home are the words from other big names in the tech and business industry who have been through the process as well. There’s very little technical content. You won’t be learning how to fill out legal forms. But you learn about testing and validating your ideas, interacting with your user base and knowing how and when to reinvent yourself as needed. Definitely recommended for anyone else that is thinking about or currently in their startup journey.

An absolute must-read !

2 people found this helpful.
 on April 3, 2016
By Foster
This book has no doubt changed my life already. I’m about 3/4 of the way through it, and I can’t wait to finish it to go back and reference all of the sections that I highlighted and circled.

Really like this book

2 people found this helpful.
 on November 22, 2015
By Amazon Customer
Really like this book, but it’s so much to take in at once. As other reviewers have said it’s basically like two hundred blog posts pulled together for one book. But the author does a good job of connecting sections and chapters so that they’re somewhat cohesive. The only downside was that he basically just throws a bunch of things at you. It might have been useful if he started with a story of a business and used that to illustrate all the principles as he goes through them.

Great overview of all essential business principles

3 people found this helpful.
 on January 9, 2014
By Bibliophile
I wish I this book had existed 15 years ago, when I first began working for myself, or 12 years ago, when I started my first business. It really does cover all of the topics that you need to understand in order to be successful in business. Granted, it does so at a high level – you can only put so much in one book – but Kaufman also provides an extensive and carefully curated reading list, organized by topic, to help you go deeper.

All the stuff you need, none of the fluff

4 people found this helpful.
 on February 16, 2011
By Naomi Niles
This is the book I wish I had when starting out in business 10 years ago. A simple overview, manual style of everything you need minus the extra filler fluff and self-promoting. That’s refreshing!


3 people found this helpful.
 on October 18, 2016
By Ernst
Absolutely incredible knowledge regarding business fundamentals resides in this book. If it cost $1,000 per copy, it would still be a bargain! Invaluable to any entrepreneur or individual considering starting a business or just understand the sector in a more profound, comprehensive way with clear, every day language.

The book that saves you $100,000.

5 people found this helpful.
 on August 8, 2011
By Brian Sun
The best thing about The Personal MBA is Josh Kaufman does NOT assume that you already know what businesses are, what they do, and how they work.

Great listening to Josh tell me the basics of business

One person found this helpful.
 on January 29, 2013
By Gil Michelini
I have been looking forward to reading this book for several months since I discovered Josh through his business book reading list.

MBA is A-OK!

2 people found this helpful.
 on February 26, 2017
By Kim B.
Only 1/3 of the way through so far and have taken tons of notes and had several ah-ha moments. Super condensed, readable, relatable, great info!
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