The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but hope and a ferocious drive to succeed by any means possible. (more…)
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Launching a Product-Based Small Business start-up

Product-Based Small Business start-up: a conversation between Julie and Tyson on how to launch a small business start-up that is based on a new product design Product-Based Small Business start-up: Let's start the conversation now; here we go. Hello, and welcome to 2016 and the Google Small Business Community. My name is Ben Tyson. And it's a new year, so that means it's time to start that new business. So with that in mind, we've invited small business expert and author Julie Gordon White to give us her best tips and tricks for business planning. Julie, thanks so much for being here. JULIE GORDON WHITE: Hi, Ben. It's great to be here. amzn_assoc_tracking_id = "cosmbizglobma-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_design = "enhanced_links"; amzn_assoc_asins = "B00NA00MWS"; amzn_assoc_placement = "adunit"; amzn_assoc_linkid = "a5e413bf3e3d2066184701f91ff25323"; BEN …
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