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Amazon Price: $158.12 $79.68 You save: $78.44 (50%). (as of July 22, 2018 3:03 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook…OneVoice…OneVision

Product Details

  • Paperback: 464 pages
  • Publisher: McGraw-Hill/Irwin; 1 edition (January 9, 2012)
  • Language: English
  • ISBN-10: 0077324455
  • ISBN-13: 978-0077324452
  • Product Dimensions: 8 x 0.6 x 10 inches
  • Shipping Weight: 1.8 pounds

Customer Reviews

Theory + Practice In One Book

 on May 19, 2017
By Austin P. Guenther
I took Dr. Rothaermel’s class at Georgia Tech as an MBA student with no previous experience in strategy. One of the things I really liked about the course and this book is Dr. Rothaermel’s focus on using up-to-date, real-world examples of corporate strategy in practice. This book covers all of the important strategy frameworks in depth (SWOT, PESTEL, 5 Forces, etc.); but unlike other books, it does this with engaging examples that provide ample fodder for classroom discussions. The text itself is well-organized and easy to read. Key terms are clearly defined and the chapter illustrations support the text. I have continued to use this book as a reference for projects in my other MBA classes.

Great to brush up on concepts

 on October 21, 2015
By Erika Langford
I am using this textbook for my MBA level business policy/strategy class currently. I have to do a semester-long project on a company which includes a SWOT analysis, TOWS matrix, and strategy implementation. This book has been extremely helpful so far. What I really like about it is how it has really brushed me up on all of the concepts and they are all layed out pretty clearly. I would recommend this book for other business courses.

An absolutely great book about strategy

 on September 10, 2016
By Rob Kirk
An absolutely great book about strategy. Timely, completely relevant information. I used this book for my MBA and I think it was one of the more useful textbooks I bought. I can see myself coming back to this extremely useful book for years to come. The author does such a great job of tying in current strategy issues with long standing strategic principles. Don’t regret this purchase at all, you will enjoy the added knowledge.

Great insight into Strategic Management; the actual physical look of the rental, not so good.

 on August 14, 2017
By Malinda M. League
The information in this book was exceptional. The overall rental however was not so good. When I received the book it looked like it had been sat in the rain and then air-dried. When I wanted to look up a word in the index, it was hard to reference; as the pages were mostly stuck together. Rothaermal, F. however does an amazing job explaining strategic management.

Loved it

 on October 25, 2016
By Sherpa
Used this for 1 MBA class – the book has good concepts and is easy to understand. Plus, the price was better than getting it from a rental website.

Five Stars

 on August 9, 2017
By Tricia
Since I passed the class, I’m going to go ahead and say that it did its job.

Five Stars

 on October 2, 2016
By Craig
Great book! Exactly what I was looking for!

Five Stars

 on July 17, 2018
By S Crawford
What my son needed for class. Came fast!

Usefull book

 on June 3, 2014
By Ryan
I got this book for a class and im guessing you are going to be doing that to. This book comes with a great slide deck for your professor and really makes learning strategic management concepts very easy

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