CONCEPT OF STRATEGIC MANAGEMENT | SM – CA INTERMEDIATE
Concepts of Strategic Manangement ch1
Introduction to Strategic Management
What is STRATEGIC MANAGEMENT? What does STRATEGIC MANAGEMENT mean?
Strategic management in hindi and simple language
Basic framework of Strategic Management Process
Chapter 1 Overview of Strategic Management
What is Strategy?
chapter 1 the nature of strategic management
Strategic Thinking Concepts
Amazon Price: $158.12 $79.68 You save: $78.44 (50%). (as of July 22, 2018 3:03 pm –
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook…OneVoice…OneVision
- Paperback: 464 pages
- Publisher: McGraw-Hill/Irwin; 1 edition (January 9, 2012)
- Language: English
- ISBN-10: 0077324455
- ISBN-13: 978-0077324452
- Product Dimensions: 8 x 0.6 x 10 inches
- Shipping Weight: 1.8 pounds
Theory + Practice In One Book
I took Dr. Rothaermel’s class at Georgia Tech as an MBA student with no previous experience in strategy. One of the things I really liked about the course and this book is Dr. Rothaermel’s focus on using up-to-date, real-world examples of corporate strategy in practice. This book covers all of the important strategy frameworks in depth (SWOT, PESTEL, 5 Forces, etc.); but unlike other books, it does this with engaging examples that provide ample fodder for classroom discussions. The text itself is well-organized and easy to read. Key terms are clearly defined and the chapter illustrations support the text. I have continued to use this book as a reference for projects in my other MBA classes.
Great to brush up on concepts
I am using this textbook for my MBA level business policy/strategy class currently. I have to do a semester-long project on a company which includes a SWOT analysis, TOWS matrix, and strategy implementation. This book has been extremely helpful so far. What I really like about it is how it has really brushed me up on all of the concepts and they are all layed out pretty clearly. I would recommend this book for other business courses.
An absolutely great book about strategy
An absolutely great book about strategy. Timely, completely relevant information. I used this book for my MBA and I think it was one of the more useful textbooks I bought. I can see myself coming back to this extremely useful book for years to come. The author does such a great job of tying in current strategy issues with long standing strategic principles. Don’t regret this purchase at all, you will enjoy the added knowledge.
Great insight into Strategic Management; the actual physical look of the rental, not so good.
The information in this book was exceptional. The overall rental however was not so good. When I received the book it looked like it had been sat in the rain and then air-dried. When I wanted to look up a word in the index, it was hard to reference; as the pages were mostly stuck together. Rothaermal, F. however does an amazing job explaining strategic management.
Used this for 1 MBA class – the book has good concepts and is easy to understand. Plus, the price was better than getting it from a rental website.
Since I passed the class, I’m going to go ahead and say that it did its job.
Great book! Exactly what I was looking for!
What my son needed for class. Came fast!
I got this book for a class and im guessing you are going to be doing that to. This book comes with a great slide deck for your professor and really makes learning strategic management concepts very easy