• What is STRATEGIC MANAGEMENT? What does STRATEGIC MANAGEMENT mean?
  • Concepts of Strategic Manangement ch1
  • Basic framework of Strategic Management Process
  • What is Strategy?
  • Concept of Strategy (COM)
  • Chapter 1 Overview of Strategic Management
  • Strategic management process
  • Strategic Management: Concepts & Cases (03)
  • Strategic Management Concepts
  • What Is The Concept Of Strategic Management
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Amazon Price: $401.66 (as of December 18, 2017 8:18 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook…OneVoice…OneVision

Product Details

  • Paperback: 464 pages
  • Publisher: McGraw-Hill/Irwin; 1 edition (January 9, 2012)
  • Language: English
  • ISBN-10: 0077324455
  • ISBN-13: 978-0077324452
  • Product Dimensions: 8 x 0.6 x 10 inches
  • Shipping Weight: 1.8 pounds

Customer Reviews

Theory + Practice In One Book

3 people found this helpful.
 on May 19, 2017
By Austin P. Guenther
I took Dr. Rothaermel’s class at Georgia Tech as an MBA student with no previous experience in strategy. One of the things I really liked about the course and this book is Dr. Rothaermel’s focus on using up-to-date, real-world examples of corporate strategy in practice. This book covers all of the important strategy frameworks in depth (SWOT, PESTEL, 5 Forces, etc.); but unlike other books, it does this with engaging examples that provide ample fodder for classroom discussions. The text itself is well-organized and easy to read. Key terms are clearly defined and the chapter illustrations support the text. I have continued to use this book as a reference for projects in my other MBA classes.

Great to brush up on concepts

2 people found this helpful.
 on October 21, 2015
By Erika Langford
I am using this textbook for my MBA level business policy/strategy class currently. I have to do a semester-long project on a company which includes a SWOT analysis, TOWS matrix, and strategy implementation. This book has been extremely helpful so far. What I really like about it is how it has really brushed me up on all of the concepts and they are all layed out pretty clearly. I would recommend this book for other business courses.

An absolutely great book about strategy

One person found this helpful.
 on September 10, 2016
By Robert Kirk
An absolutely great book about strategy. Timely, completely relevant information. I used this book for my MBA and I think it was one of the more useful textbooks I bought. I can see myself coming back to this extremely useful book for years to come. The author does such a great job of tying in current strategy issues with long standing strategic principles. Don’t regret this purchase at all, you will enjoy the added knowledge.

Five Stars

One person found this helpful.
 on April 28, 2017
By J-C
A must-read

Great material – well presented

One person found this helpful.
 on November 21, 2013
By Kyle Anders
This is a wonderful textbook with very real-life cases (relevant ones). Global Management is a reality and this author is able to explain the nuances in a very clear manner, weaving in the examples of companies (MNCs) that are part of our daily lives.

Five Stars

 on August 9, 2017
By Tricia
Since I passed the class, I’m going to go ahead and say that it did its job.

Four Stars

 on October 28, 2017
By Taylor A
Great book!

Great hardcover book

One person found this helpful.
 on June 29, 2016
By Rob L
Easy read. Diagrams help a lot. Very interesting subject. Got it for school.

Five Stars

One person found this helpful.
 on October 2, 2016
By Craig
Great book! Exactly what I was looking for!

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