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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook…OneVoice…OneVision

Product Details

  • Paperback: 464 pages
  • Publisher: McGraw-Hill/Irwin; 1 edition (January 9, 2012)
  • Language: English
  • ISBN-10: 0077324455
  • ISBN-13: 978-0077324452
  • Product Dimensions: 8 x 0.6 x 10 inches
  • Shipping Weight: 1.8 pounds

Customer Reviews

Theory + Practice In One Book

3 people found this helpful.
By Austin P. Guenther
I took Dr. Rothaermel’s class at Georgia Tech as an MBA student with no previous experience in strategy. One of the things I really liked about the course and this book is Dr. Rothaermel’s focus on using up-to-date, real-world examples of corporate strategy in practice. This book covers all of the important strategy frameworks in depth (SWOT, PESTEL, 5 Forces, etc.); but unlike other books, it does this with engaging examples that provide ample fodder for classroom discussions. The text itself is well-organized and easy to read. Key terms are clearly defined and the chapter illustrations support the text. I have continued to use this book as a reference for projects in my other MBA classes.

Great to brush up on concepts

2 people found this helpful.
By Erika Langford
I am using this textbook for my MBA level business policy/strategy class currently. I have to do a semester-long project on a company which includes a SWOT analysis, TOWS matrix, and strategy implementation. This book has been extremely helpful so far. What I really like about it is how it has really brushed me up on all of the concepts and they are all layed out pretty clearly. I would recommend this book for other business courses.

An absolutely great book about strategy

One person found this helpful.
By Robert Kirk
An absolutely great book about strategy. Timely, completely relevant information. I used this book for my MBA and I think it was one of the more useful textbooks I bought. I can see myself coming back to this extremely useful book for years to come. The author does such a great job of tying in current strategy issues with long standing strategic principles. Don’t regret this purchase at all, you will enjoy the added knowledge.

Five Stars

One person found this helpful.
By J-C
A must-read

Great material – well presented

One person found this helpful.
By Kyle Anders
This is a wonderful textbook with very real-life cases (relevant ones). Global Management is a reality and this author is able to explain the nuances in a very clear manner, weaving in the examples of companies (MNCs) that are part of our daily lives.

Five Stars

By Tricia
Since I passed the class, I’m going to go ahead and say that it did its job.

Great book

By Lakesha Moss
Good condition

Less stories, more concepts.

One person found this helpful.
By Kayleigh
First off, I will disclose that Management is not my major or my interest. I am an Accounting student.

Five Stars

One person found this helpful.
By Craig
Great book! Exactly what I was looking for!

Five Stars

One person found this helpful.
By Yascarli Luengo
It has really good material and study case!

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