The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but hope and a ferocious drive to succeed by any means possible. (more…)
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Critical Business Skills for Success

Critical Business Skills for Success teaches you what it takes to reach success in business - the kind of success that lasts. How do you set yourself apart from competitors or venture out into different markets? Critical Business Skills for Success shows you what it takes to develop streamlined processes, become a stronger team leader, and work your way up the corporate ladder. It all comes down to a solid grasp of the fundamentals of business taught to MBA students in many of the world's most prestigious business schools. Critical Business Skills for Success is a fascinating 60-lecture course designed to give you just that kind of comprehensive, accessible introduction. Here is one place is an authoritative guide to the five key disciplines that everyone, entry-level employees, and CEOs alike, need to master in order to reap rewards in today's complex 21st-century marketplace. Bringing together five prestigious and renowned business professors, each 12-lecture part is a det…
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Launching a Product-Based Small Business start-up

Product-Based Small Business start-up: a conversation between Julie and Tyson on how to launch a small business start-up that is based on a new product design Product-Based Small Business start-up: Let's start the conversation now; here we go. Hello, and welcome to 2016 and the Google Small Business Community. My name is Ben Tyson. And it's a new year, so that means it's time to start that new business. So with that in mind, we've invited small business expert and author Julie Gordon White to give us her best tips and tricks for business planning. Julie, thanks so much for being here. JULIE GORDON WHITE: Hi, Ben. It's great to be here. amzn_assoc_tracking_id = "cosmbizglobma-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_design = "enhanced_links"; amzn_assoc_asins = "B00NA00MWS"; amzn_assoc_placement = "adunit"; amzn_assoc_linkid = "a5e413bf3e3d2066184701f91ff25323"; BEN …
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HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)

Leadership is what propels you from being a good manager to an extraordinary leader. This collection of best-selling articles includes: featured article "What Makes an Effective Executive" by Peter F. Drucker, "What Makes a Leader?" and...   Leadership articles:  If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance. (more…)
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Business Leadership: A Jossey-Bass Reader

Business Leadership is The second edition of the best-selling book, which draws on the best thinking on leadership from the biggest names in the business to explore the fundamentals of business leadership: what it is, how to do it, and what maximizes its success. Business leadership is intended as a resource for both experienced business leaders and those aspiring to the role. Newcomers can read cover-to-cover and explore leadership's scope, purpose, methods, and possibilities. They will find everything they need to get started and grow in their leadership. Organizations need leadership at every level, and the chapters offer support for those with or without formal leadership positions at work. Experienced leaders will appreciate chapters that capture best thinking on a range of topics - the complex nature of the work, essential skills and ways to enhance them, models for understanding the organizational terrain, ways to anticipate the challenges and avoid the pitfalls, and st…
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Business Leadership In Their Time: The Greatest Business Leaders Of The Twentieth Century

Business Leadership from Great business leaders possesses more than celebrated traits like charisma and an appetite for risk. They have "contextual intelligence"a profound ability to understand the Zeitgeist of their times and harness it to create successful organizations. Business Leadership Based on a comprehensive Harvard Business School Leadership Initiative study, Anthony J. Mayo and Nitin Nohria present a fascinating collection of stories of the 20th century's greatest leaders, from unsung heroes to legends like Sam Walton and Bill Gates. The book identifies three distinct paths these individuals followed to greatness: entrepreneurial innovation, savvy management, and transformational leadership. Through engaging stories of leaders in each category, the authors show how, by "reading" the context they operated in and embracing the opportunities their times presented, these individuals created, grew, or revitalized outstanding American enterprises. A canon of leadership …
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