Les Brown: Discover the Entrepreneurial Mindset - Pt. 2/3

Entrepreneurship mindset 9

 
hello my name is les Brown once again I want to talk to you about the mindset of the entrepreneur and I want to talk to you about telling you a story. See as an entrepreneur, you would have to tell your story. Every time that I speak as an entrepreneur, I have to tell my story and and why is that important because people do business with people they know

like and trust so when you tell your story people get a chance to know you I was talking to a friend of mine today and and she's going to give a presentation in Jamaica does it tell me your story so she said well I I was an assistant principal for 25 years I said and what do you do now she said well I've retired and I'm refire dai said what do you

mean by that she said well I retired from being an assistant principal but to me retirement means fading away so now I'm an author I'm a speaker I teach people how to put together travel packages I'm a travel agent and I help people to begin to add more adventure to their lives I said very good and so then she went on to talk about her education I said well first of all I said

here's what I want you to know as an entrepreneur and this is what you're doing you're going to be talking to people to attract customers I said let me give you some points about what it is you need to do in order to attract more customers and for people to want to say I want to do business with you as this number one start off telling them who you are and why

you do what you do and why is this important because when people hear you speak as an entrepreneur when you are presenting yourself people are asking three questions who are you what do you have and why should I care so I told Cynthia said Cynthia if I were you here's how I would open up hello how many of you have goals you want to achieve raise your hands very good let me share something with

you one of the things that I want you to do right now is think about your goals I used to be an assistant principal for over 20 years and I decided after retiring I was not just going to fade away I wanted to do something else and I put together travel groups for people to travel around the world to live their dream seems and now I'm an author and I'm a sneaker and

this is something that I enjoy doing this is something that turns me on what turns you on because what I want to do is show you how you can begin to see the world on your terms from a perspective that will add more zest to your life Helen Keller said life is either a daring adventure or it's boring and so my husband and I we are looking for people who want to live

a daring life with looking for some adventure and I said you got to make it exciting for people and give them an experience E as as an entrepreneur we've got to be strategic with our story and we've got to be experiencing strategic what do you mean because what we're doing is distract dispute and inspire people already have a mindset about what it is that they want when you tell your story as an

entrepreneur about your product about your skills or about your business you're disrupting the story that's already in their head maybe about somebody else that they're already dealing with or they're looking at someone else and so what you want to do is interrupt that story with your story so they don't look any place else so they'll know that you are the one and through your presentation you dismantle their belief system and begin to encourage them

in the process of your presentation to create a thirst for you for what it is you do there's no saying you could take a horse to the water you can't make them drink however through telling your story strategically and experientially that that you will begin to not only expand their minds about the possibilities about what it is you provide but you create a thirst for what it is that you provide where they

want to that's what you want to create the one to where they want to do business with you I never forget I was going to hire a guy to be my CPA and at the door when he greeted me he shook my hand and the way he turned and walked down the hall he said I'm excited about how we're going to take your business to the next level he had already closed me

we had to even pull out the contract yet but there was a mindset and a steered of I got you you're up in my space right now I own this space and so as an entrepreneur when you tell your story you want to tell it with confidence and you want when you speak you want to have a level of confidence and competence about what it is that you are speaking on you

want to know your story you want to know the story about your competition you want to know the marketplace so when the person speaks to you they know this is who you are you've got this and when you do that let me share something with you they'll leave there as mother Teresa would say in a spirit of I know I'm in the right place they leave they're ready to write a new chapter

in their lives with you as their strategic partner because you're going to take their business to the next level your story is important one of the things that I love most about dealing with technology and kajabi and telling a story that what it took me years to do it take you a fraction of that time now getting started looking for ways in which you can take your game to the next level being

unstoppable and relentless looking for ways in which you can win how you can snatch victory from the jaws of defeat being the kind of person that's always looking for ways in which you can push the envelope on yourself that's the name of the game today and this era what the late Peter Drucker calls the era of the three C's accelerated change overwhelming complexity and tremendous competition you got to run just to stand still

if you're serious about winning you're going to be looking for ways in which you can study and know your customers extremely well and and begin to look at how is it that you can provide the kind of service that make you stand out in their minds I'm reminded of a woman who became a dominant voice in their industry and she and she was asked a question what is it that you can point to

that allowed you to become successful and she said is not our intention to please our customers or to satisfy our customers our intention is to amaze them see when you are looking at your customers and looking for ways in which you can amaze them with your store with your expertise with your knowledge with your follow-through with the quality of the service that you provide that's how customers vote with their dollars because of the

service that you provide and because of your keeping your word they did a study to find out what does customer service mean to the average person and they said reliability can we count on you will you keep your word when you operate with integrity will you honor your word as yourself can we count on you you have something special what's the story around your business what is it about you when people ask who

are you what do you have and why should I care what is it about you and how you present yourself that will cause them to say I want to do business with you I've been looking for you you are the answer to my problem think about it you have something special you have greatness within you that's my story and I'm still sticking to it

See more here: https://www.youtube.com/watch?v=3EtYKJixLCc

Entrepreneurship mindset 9 hello my name is les Brown once again I want to talk to you about the mindset of the entrepreneur and I want to talk to you about telling you a story. See as an entrepreneur, you would have to tell your story. Every time that I speak as an entrepreneur, I have to tell my story and and why is that important because people do business with people they knowlike and trust so when you tell your story people get a chance to know you I was talking to a friend of mine today and and she's going to give a presenta...